Entertainment
Coke Studio’s new season leans into regional languages — and shorter songs
Producers say the brief was simple: fewer eight-minute epics, more songs people can actually finish.
Sana Qureshi
Culture editor, Karachi
29 August 2026 at 1:30 pm · 4 min read
The next Coke Studio season will open with a Sindhi-Punjabi collaboration and a runtime closer to four minutes than eight. Producers said the change is not a retreat from ambition — it is a concession to how people listen on phones.
Recording blocks in Lahore finish this month. The first release is expected before Eid-e-Milad processions begin in the cities.
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